“This project focused on enhancing the positioning and brand guidelines for three Sydney-based restaurants—Franca, Parlar, and Armorica. By building on each venue’s unique culinary offerings and connection to their local clientele, I worked on refining their brand identities while respecting their existing branding. Through a strategic approach, we extended their brand presence with a more defined use of typography, colours, shapes, and illustrations, along with art direction for photography. These efforts successfully established a stronger brand identity and helped drive their business goals.”
“This project focused on enhancing the positioning and brand guidelines for three Sydney-based restaurants—Franca, Parlar, and Armorica. By building on each venue’s unique culinary offerings and connection to their local clientele, I worked on refining their brand identities while respecting their existing branding. Through a strategic approach, we extended their brand presence with a more defined use of typography, colours, shapes, and illustrations, along with art direction for photography. These efforts successfully established a stronger brand identity and helped drive their business goals.”