Swarovski Fine Interiors

“During my time at Winkreative, I worked on the launch campaign of Swarovski Fine Interiors’ collaboration with Steve Leung. The campaign included print marketing collateral, such an event invitation made out of Pachica, a paper that goes semi-transparent when foiled. The silk like effect refers back to the transparent quality of traditional Chinese lanterns, which were the main inspiration for Leung’s collection. The re-designed spec sheet comes in a folder out of semi-transparent, textured paper and is enclosed within the product packaging. A set of posters as well as mini brochure introduce the new collection “Shades in Ascent” and outlines the collaboration between Swarovski and Steve Leung through editorial content. The micro website features the biography of the designer, updates about the launch event in Shanghai, editorial content about the collaborative effort that went into the making of the product as well as detailed information on each product. In addition, I creatively directed a storyboard for the new product launch.”