Raw beauty

“I crafted the brand vision, positioning, and visual identity, and defined the creative across digital, marketing, content, packaging, and art direction for London-based independent CBD skincare and beauty brand Raw Beauty. Staying away from predictable visual language for CBD products, the design concept is based on a bright youthful colour palette, a bespoke logotype and photography that is rooted in nature and simplicity, reflecting the natural and rich ingredients of the products.”