“Commissioned by Owkin, Humanity explores the many ways in which AI is transforming cancer research, diagnostic and care, focusing on the people driving this powerful technology forwards. As Creative Director on this project I developed the creative concept and design direction – from creating style templates and design guidelines, determining the art direction for photography and illustrations, managing the design, layout and print process, creating bespoke animations and brand assets as well as exploring engaging ways to promote the content in the digital and physical world.”
“Commissioned by Owkin, Humanity explores the many ways in which AI is transforming cancer research, diagnostic and care, focusing on the people driving this powerful technology forwards. As Creative Director on this project I developed the creative concept and design direction – from creating style templates and design guidelines, determining the art direction for photography and illustrations, managing the design, layout and print process, creating bespoke animations and brand assets as well as exploring engaging ways to promote the content in the digital and physical world.”