Arpa Essentials

For the launch of the candle and lifestyle brand Arpa Essentials, I developed the strategic foundation, naming, visual identity, brand positioning as well as social media strategy. The muted colour palette and understated typography reflect the natural and therapeutic approach of the the brand. Each botanical blend is inspired by a different natural terrain, a motif that runs through the art direction for photography, videography, packaging design as well as social content creation.

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