Arpa Essentials

“For the launch of the candle and lifestyle brand “Arpa Essentials”, I developed the strategic foundation, naming, visual identity, brand positioning as well as social media strategy. The muted colour palette and understated typography reflect the natural and therapeutic approach of the the business. Each botanical blend is inspired by a different natural terrain, a motif that runs through the art direction of photography, packaging design as well as social content creation.”

Back to Top